In my work I place a lot of online media buys. Generally when you work on this type of media placements you are buying in a few different common metrics. Since I stink at Math and can never remember what to divide by what to figure out my formulas, I really like having a quality CPM calculator handy.
Ad Metric Converterfor iPhone and iPad is a high quality app that allows you to put in whatever information you have and calculate the other metrics. The app helps you price or buy ad inventory on a CPM (cost per thousand impressions), CPC (cost per click) or CPA (cost per acquisition) basis.
Calculations then include:
– Converts CPM to CPC or CPA
– Converts CPC to CPM or CPA
– Converts CPA to CPM or CPC
– Calculates eCPM (effective cost per thousand impressions)
Regardless if you are a media buyer or website publisher this cpm calculator app can come in really handy when dealing with your online ad inventory.